Netflix is adding an AI-powered Discover feature to recommend things to watch

Summary

Netflix is adding a new Discover feature that recommends tailored streaming selections, aimed at helping viewers stop aimlessly scrolling for something to watch. Engadget reports that the tab will initially offer suggestions based on a range of AI-generated themes. ZDNET reports on how the feature works for users.

Timeline

1. Engadget

   3 Nov 2026, 19:57 UTCSource ↗

   Engadget reports that Netflix thinks AI might save viewers from scrolling aimlessly for something to watch, and that the new tab will initially offer suggestions based on a range of AI-generated themes.

2. ZDNET

   4 Nov 2026, 17:05 UTCSource ↗

   ZDNET reports that Netflix is adding a new Discover feature that recommends tailored streaming selections, and explains how it works and how to try it.