M&S director Kathryn Turner becomes an unexpected social media hit

Summary

Kathryn Turner, Marks & Spencer Food's director of product development, has become one of the year's big social media hits, with 310,000 followers on TikTok and 270,000 on Instagram. Her videos follow her in-store as she looks at new dessert launches, such as the banana, caramel and pecan pudding, and tastes products such as the cherry and chocolate cookies. M&S's social media strategy, started in 2020 to attract younger shoppers, uses its own employees rather than traditional influencers, and it now features 100 staff members on TikTok. The Guardian's article, which carries the headline 'Why M&S director Kathryn Turner is the ultimate Gay Halloween costume idea', presents her as a possible costume idea for the season.

Timeline

1. The Guardian

   30 Oct 2026, 17:18 UTCSource ↗

   The Guardian reports that Marks & Spencer Food director of product development Kathryn Turner has become a big social media hit, with 310,000 TikTok followers and 270,000 Instagram followers, and suggests she is the ultimate 'Gay Halloween' costume idea.