Instagram launches an Apple TV app with Reels, longer videos and live shows

Summary

Instagram has launched an app for Apple TV that offers Reels, longer videos and live shows on the television screen. The app requires tvOS 26 or later. The Verge says the launch extends Instagram's push into living rooms. The company first tested a Reels-focused version for larger screens in December of last year, and then added a range of new features in June.

Timeline

1. Digital Trends

   25 Oct 2026, 13:04 UTCSource ↗

   Digital Trends reports that Instagram has launched an Apple TV app with Reels, longer videos and live shows, and that the app requires tvOS 26 or later.

2. The Verge

   25 Oct 2026, 16:20 UTCSource ↗

   The Verge reports that Instagram is expanding into living rooms with Instagram for TV on Apple TV, after first testing a Reels-focused version for bigger screens in December of last year and launching new features in June.