Frieze London turns visitors into participants

Summary

Visitors to Frieze London in the UK are becoming part of the artworks, climbing a giant interactive spider, entering virtual worlds and taking part in installations that turn spectators into participants.

Timeline

1. Euronews

   15 Oct 2026, 14:12 UTCSource ↗

   Euronews reports that Frieze London visitors are becoming part of artworks by climbing a giant interactive spider, entering virtual worlds and taking part in installations.

2. Africanews

   15 Oct 2026, 14:12 UTCSource ↗

   Africanews reports that visitors to Frieze London are becoming part of artworks, including by climbing a giant interactive spider, entering virtual worlds and participating in installations.