Canadian complainants ask regulator to investigate Israeli firms' marketing of West Bank settlement homes

Summary

A group of Canadians has asked Canada's Competition Bureau to investigate whether four Israeli real estate companies and a Canadian marketing firm lured Canadian buyers with false advertising by promoting properties on occupied land as if they were in Israel, according to Middle East Eye. The 127-page complaint was filed in Ottawa on Wednesday by the Global Echo Litigation Center together with Canadian Lawyers for International Human Rights. It examines Israeli real estate events held in Montreal and Toronto between March 2024 and May 2026. The six complainants, described to Middle East Eye as Palestinians and Jews, have withheld their names. The complaint argues that a 'credulous and inexperienced' Canadian consumer would assume the properties were in Israel, but that each company advertised projects both in Israel and in settlements in the occupied West Bank, including East Jerusalem, beyond internationally recognised borders.

Timeline

1. Middle East Eye

   21 Oct 2026, 21:30 UTCSource ↗

   Middle East Eye reports that a complaint filed in Ottawa asks Canada's Competition Bureau to investigate whether four Israeli real estate companies and a Canadian marketing firm used false advertising to sell properties on occupied Palestinian land as if they were inside Israel.

2. Middle East Eye

   21 Oct 2026, 21:56 UTCSource ↗

   Middle East Eye's live blog carries the same report on the complaint, which it says it viewed, covering Israeli real estate events held in Montreal and Toronto from March 2024 to May 2026.