Bose acquires Skullcandy to reach a wider audience
Summary
Bose has acquired Skullcandy, a rival in consumer audio. Skullcandy had recently partnered with Bose to bring several of Bose's technologies, including head-tracking spatial audio and active noise cancellation, into products such as the Skullcandy Crusher 1080 ANC headphones. Engadget reports that Bose sees the company as a way to reach a wider audience.
Timeline
The Verge
Source ↗The Verge reports that Bose announced it has acquired Skullcandy, and notes the two companies compete in consumer audio after Skullcandy recently partnered with Bose to bring its head-tracking spatial audio and active noise cancellation to products like the Skullcandy Crusher 1080 ANC headphones.
Engadget
Source ↗Engadget reports that Bose buys audio rival Skullcandy and that Bose sees the company as a way to reach a wider audience.

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