Netflix names Peter Rice to replace chief content officer Bela Bajaria

Summary

Netflix announced that Peter Rice will replace Bela Bajaria as its chief content officer. The New York Times reports that Bajaria had held the role since 2023 and that Rice is a former executive at Disney and Fox. The Financial Times says the change comes as Netflix faces slowing viewer engagement and investor pressure amid a declining share price.

Timeline

1. CNBC

   15 Oct 2026, 22:18 UTCSource ↗

   CNBC reports that Netflix announced former Disney executive Peter Rice will replace Bela Bajaria as chief content officer.

2. The New York Times

   15 Oct 2026, 22:41 UTCSource ↗

   The New York Times reports that Rice, a former Disney and Fox executive, will take over from Bajaria, who had held the job since 2023.

3. Financial Times

   15 Oct 2026, 23:18 UTCSource ↗

   The Financial Times reports the leadership change comes as Netflix grapples with slowing viewer engagement and investor pressure over its declining share price.