Activists in France, Spain and Argentina try to copy Lula's social media campaign

Summary

Activists in France, Spain and Argentina are trying to copy the social media campaign that turned Brazil's election around for Lula. The Financial Times presents the digital approach as a global model for the left.

Timeline

1. Financial Times

   3 Nov 2026, 05:00 UTCSource ↗

   Reports that activists in France, Spain and Argentina are trying to copy the social media campaign that turned Brazil's election around for Lula, offering it as a global model for the left.