Guardian writer says cinemas should start films on time

Summary

In a Guardian opinion article, Jeffrey Ingold argues that cinemas should either disclose how long pre-film adverts and trailers will run or start films at the advertised time. He says a 7:15pm screening of The Odyssey at the North Finchley Vue began at 7:45pm after adverts and trailers, and calls the practice misleading.

Timeline

1. The Guardian

   17 Oct 2026, 09:00 UTCSource ↗

   The Guardian publishes Jeffrey Ingold’s argument that cinemas should be honest about pre-film adverts or begin screenings on time, citing his account of a 7:15pm screening that started at 7:45pm.