Rolls-Royce customers seek increasingly bespoke luxury cars

Summary

Rolls-Royce customers are making increasingly elaborate requests for bespoke cars at the company’s Goodwood factory in West Sussex. The Guardian reports examples including an interior lined with 3,000 iridescent feathers, a built-in champagne cooler and a car designed as a tribute to its owners’ dog.

Timeline

1. The Guardian

   17 Oct 2026, 12:00 UTCSource ↗

   The Guardian reports that Rolls-Royce’s Goodwood artisans are fulfilling increasingly indulgent custom requests, including feather-lined interiors and cars inspired by customers’ pets.